a company's sales expressed as a percentage of the revenues for the total industry The group last year increased its market share from 25% to 33%.
- The managing director reported that the company has continued to capture market share.
- The company cut prices at its gasoline stations to raise its market share in California.
- If the merger will result in a large increase in market share the European Commission may not approve the merger.
- If a company has the majority market share in a market segment, this may raise concern over issues such as monopolies and price discrimination.