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Using its and it’s incorrectly is a very common error among native English speakers and non-native English speakers alike.

Its – the possessive form of it (like his or her).
“Each company in the group has its own managing director and company secretary.”

It’s – a contraction of “it is”. When you see the apostrophe, you should think “it is”.
“It’s difficult for the parties to resolve this dispute.”

Greg Poehler

Gregory M. Poehler, B.A., J.D.
Born: Boston, MA (USA). Admitted to the New York and Massachusetts Bars and the United States Federal Courts for the Southern District of New York and the Fourth Circuit Court of Appeals. Practiced in two large law firms in New York City with a specialization in intellectual property law, including trademark, copyright and patent litigation and domain name dispute resolution. Masters in European Intellectual Property Law, Stockholm University (2006).

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