Its vs. It’s
Using its and it’s incorrectly is a very common error among native English speakers and non-native English speakers alike.
Its – the possessive form of it (like his or her).
“Each company in the group has its own managing director and company secretary.”
It’s – a contraction of “it is”. When you see the apostrophe, you should think “it is”.
“It’s difficult for the parties to resolve this dispute.”